Promoting Your Business Through USDAA

Our Audience

The USDAA community is principally comprised of enthusiastic dog owners who place value on leading an active lifestyle with their dogs. 

  • 80% female, average age 30 - 54
  • 40% earn more than $100,000 annually
  • SUV drivers - 77% own at least one SUV or minivan
  • Connected - 77% active on social media and 97% have mobile connectivity
  • Well educated - 78% have college degrees
  • Professional (42%) and managerial (11%) career paths
  • Home owners - 94% own homes
  • Among the USDAA community are more than 170 different dog breeds, including mixed breeds

Click here to download a printable PDF:  USDAA Editorial Calendar

Click here to download a printable PDF:  USDAA Publication Advertising Specifications

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